What you get
| Part | What it is | Who uses it |
|---|---|---|
| Core palette | Two or three brand colors, a deep anchor color and a paper tone | Everyone |
| Values for each medium | Hex and RGB for screens, CMYK and nearest spot color for print, foil and ribbon notes where needed | Web person, printer, stationer |
| Text pairings | Which color pairs are safe for body text, large text only, or decoration only | Anyone making a guide or post |
| Type pairing | A heading face and a text face, with fallbacks for email and office documents | Your team, your web person |
| Usage examples | Your palette and type on a pricing page, a sign and a social post | Everyone |
Working with pale colors
Many wedding brands start from blush, champagne, sage or ivory. They photograph well and couples like them. The trouble starts when text sits on top: pale pink on cream is hard to read for a lot of people, and champagne text on white often fails outright. We keep your soft colors for backgrounds, borders and accents, and add a deep anchor color for text and the logo. Cocoa, deep plum, forest and navy all work. Every text pairing is tested against the WCAG contrast ratios, and the system says which pairs to use where.
Screen, paper and foil
A blush on screen can print salmon on uncoated paper, and champagne often turns flat beige. We pick print values that land close to the screen color and tell you which colors are hard to match. If you use gold or rose gold foil, we note how it should sit with the palette and which paper colors give it enough contrast. For ribbon, tissue or boxes, send us the supplier's color names and we pick the closest match.
Type pairings
We pick a heading face with character and a plain text face that stays readable in a long pricing guide or a contract. Script can be part of the brand, but we keep it for names and short words, never paragraphs. Where a paid font is the best fit, we say so in the quote and list free options too. Every pairing comes with fallbacks for email and office documents, since a lot of your brand lives in proposals and PDFs.
Concept palettes
The marks below are concepts drawn for this site, each with its own palette and type note. You can see more on the samples page.
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Can you keep the blush we already use?
Yes, and we usually do. We pin down its exact values, build the rest of the system around it, and only shift it if it causes print or readability problems.
Do I need a new logo to get a color system?
No. A color and type system works with your current logo. If the logo uses colors outside the new palette, we recolor the files to match.
Booking season coming up? Send us your current logo, a few photos of how couples see your business today, and the date you need new files by.
Request a quote